A refresh of the bigbasket app to add nutrient management, ingredient management and shared household cart.
Process
Architecture of Current App
Scenario Journeys
Context Study
Comparisons
Empathy Maps
Persona Map
Interview: Digests and Notes
Affinity Map
Insights
•Discounts are powerful tools that affect behavior in grocery shopping – from making a bigger order to save delivery fee, to trying new products because of discounts
•Users do not want to make grocery shopping an everyday thing unless its necessary, but rather do it in small batches, almost weekly.
•Awareness about ingredients is a big concern, from allergies to doctor’s recommendations, many factors affect what is bought and how much
•Although local shops are gateways to the community and have more immersive experience, convenience still wins.
•Even after proper planning and execution, quantities go wrong and food wastage is common
•Delivery apps have decent quality stuff, except when it comes to fresh and low shelf life products
•Users are not loyal to a specific brand or service, convenience and price are bigger factors.
Ideation
Feature List
1. Nutrient wise list for ingredients that need to be watched or completely eliminated
2. Ingredient reference list for complex names (IN1xx etc. in food packs)
3. Nutrient based comparison between products
4. Freshness transparency: Delivering the right inventory to the right person, based on shelf life
5. Family Account
Sketches
Task Flows
Wireframing
Visual Designs and Prototype
Prototype Link here.
Components
Reflections
The assignment was a great exercise in end to end planning and execution of a UX project. Although I tried my best to make sure I cover all necessary steps, there were some things that are missing:
•Interviewed just 5 people, so persona was qualitative and limited in accuracy
•Testing, from the wireframing stage and again in the Prototyping stage would have helped polish the designs and help me understand their usefulness.
•Visual designs are based entirely off bigbasket’s app, since the task was to recommend new features and not to redesign.
•My biases were strong in the beginning and I want to work on shedding them before diving into a project.
References
1.(WAI), W3C. 2022. "WCAG 2 Overview". Web Accessibility Initiative (WAI). https://www.w3.org/WAI/standards-guidelines/wcag/.
2."International Numbering System For Food Additives - Wikipedia". 2022. Wikipedia.Org. https://en.wikipedia.org/wiki/International_Numbering_System_for_Food_Additives.
3.Landay, James A. 2022. Heuristic Evaluation. Ebook. Stanford: Computer Science Department. https://hci.stanford.edu/courses/cs147/2022/wi/lectures/12-heuristic-evaluation.pdf.
4.Pasupathy, Karthik. 2019. "Why I Emptied My Cart On Bigbasket.Com". Medium. https://medium.datadriveninvestor.com/why-i-emptied-my-cart-on-bigbasket-com-43f4aebc1a11.
5.Thomas, Sujo, Abhishek, Sanket Vatavwala, and Piyush Kumar Sinha. 2017. "Bigbasket.Com: Redefining The Business Model". Indian Institute Of Management Ahmedabad, 1-18. doi:10.1108/case.iima.2020.000112.
Appendix: Screener Survey
