Objective
To create branding and packaging for three limited edition, quirky new variants of luxury chocolate from the brand "Olmec", under the Adventure Collection. The new collection was created in collaboration with a noted celebrity chocolatier. The brand is targeted at adults aged 35-54 years.
Brand Identity
Logo, Color and Packaging form: Mood board
Logo
Competitors
Packaging Copy
Iteration 1
Tall box which dispenses chocolates one at a time using cut-outs on the bottom. Information hierarchy was also planned out.
Iteration 2
Using the tall box with cut-out, and to add the feel of a cocoa pod, the section shape has been changed to that of a pod.
Reference Image
Iteration 3
Using a vertical box inspired from cocoa pods hanging on the tree, with bars packed individually.
Reference Image
Iteration 4
Treasure chest inspired form, combined with a pod shape and cocoa bean texture on the bar.
Reference Image
Notes
Ideas
Iteration 5
Top
Front
Bottom
Back
Assembled Box
Reference Image
Ideas (A)
Ideas (B)
Layouts (A)
Layouts (B)
Internal Structure
Attempt 1 (A)
Attempt 1 (B)
Attempt 2
Die Lines for Iteration 5
Further Improvements
Final Prototypes
